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KMID : 0665420110260040383
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Korean Journal of Food Culture
2011 Volume.26 No. 4 p.383 ~ p.393
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Strategies for Globalization of Korean Food through in-depth interviews with Korean restaurants owners in Vietnam
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Chung Hae-Kyung
Kim Mi-Hye
Kim Haeng-Ran
Kim Yang-Suk
Choe Jeong-Sook
Woo Na-Ri-Yah
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Abstract
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This study aimed to identify efficient methods for the globalization of Korean food in Vietnam. For this, we interviewed
owners of 11 Korean restaurants in Hanoi and 9 Korean restaurants in Ho Chi Minh. Due to the rapid economic
development of Vietnam, the restaurant industry for the middle class has drastically increased. For the globalization of
Korean food, new positioning of Korean restaurants is needed. Research has shown that Korean restaurants need to change their style of management. Although the first generation of Korean restaurant owners managed restaurants as a family business, a new professional management system is now required. Above all, it is necessary to develop and support a comprehensive food culture system in which the menu is suited to the taste of the natives and its recipe is distributed with food material quality control, hygienic control, and operation of a localized management system.
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KEYWORD
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globalization of Korean food, Korean restaurant in Vietnam, survey by in-depth interview, food culture
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